More enquiries. Counted, not estimated.
A good site nobody finds brings no enquiries. So we build the paths to it: Google, AI search like ChatGPT, Google Ads, Meta Ads on Instagram and Facebook, ChatGPT Ads and a newsletter to the customers you already have. Every month we count what actually brings enquiries. Whatever doesn’t work gets cut.
How you can tell something is missing.
The site is up, but nobody comes.
A website without a way to it is like a shop on a side street with no sign. Everything inside is fine, but nobody walks past. People have to be picked up where they are already searching.
What gets measured says nothing.
Page views, reach, impressions: it all sounds great in a report. But it doesn’t tell you whether anyone called. So we count calls, forms, WhatsApp messages and emails.
Existing customers stop hearing from you.
Someone who has bought from you knows you and trusts you. And then they hear nothing from you for a year. One newsletter a month, approved by you first, is often enough for them to call you next time and not the competition.
What you get.
Five building blocks, in the order we work.
Search
Google and AI search.
We answer the questions your customers really ask, right on your site. For Google, and for ChatGPT, Perplexity and the like, which now help decide whom the customer calls. This is ongoing work, not something you do once and forget.
Ads
Google Ads, Meta Ads, ChatGPT Ads.
Ads only pay off if a customer is worth more than the click. We work that out beforehand. And if it doesn’t add up in your industry, we tell you, instead of burning your budget.
Email
One newsletter a month to existing customers.
We write it from your topics, and it only goes out once you have approved it. Topic plan, draft, approval, send, the same every month. That is exactly how it already runs for one of our clients.
Tracking
Real enquiries, counted.
We count calls, forms and WhatsApp messages, without cookies and without a banner, every month. We don’t count page views, they tell you nothing about customers.
Report
A report you understand.
What worked, what didn’t and what we change next month, on one page and in plain language. Whatever doesn’t work, we cut, and then we stop selling it to you.
What you get differently with us.
| Service | Usual | Kröll Systeme |
|---|---|---|
| Goal | Reach | Enquiries |
| What gets measured | Clicks and views | Call, form, WhatsApp, email |
| Cookies | Banner, tracking, consent | No cookies, no banner |
| Report | A dashboard full of numbers | One page of plain language, every month |
| If it doesn’t work | Keeps running, keeps getting billed | Gets cut. And you learn why |
Questions before you call.
These are the questions that come up most in a first conversation, and the answers are honest, even when the answer is no. If yours is missing, just call.
It depends on where your customer decides. If they search on Google, the work pays off there the longest, because once you are at the top you usually stay there for a while. If they decide on a booking portal and only look at your site afterwards, work on Google does little for you. We tell you that in the first conversation, before you spend a single euro.
Yes. Google Ads, Meta Ads on Instagram and Facebook, ChatGPT Ads. But only after we have worked out whether it can pay off in your industry. In some industries no single business wins the auction for the most expensive search terms. Then we advise against it, even if we would earn from it.
We count enquiries, not views: calls, filled-in forms, WhatsApp messages and emails through the site. No cookies, no banner, one number every month. If it doesn’t go up, we change something.
It is always you writing to your customers. We build the process, write the drafts from your topics and only send once you have approved them. Whom you are allowed to email, we clarify when we set up the list. We prefer real customers over bought addresses.
It depends on what gets built, and neither of us knows that until the first conversation. That is why there is no number here. You get a quote for your business and know the price before you sign anything. No extras afterwards.
Work with us
Let's talk about your presence.
Just tell us what you have in mind. You get an answer within 24 hours, from the person who builds it.