Industry: Hotels

The website for your hotel. The booking belongs to you.

Booking portals bring you guests, no question. But a share of every booking stays with them. So we set up a second channel first, then your own website where guests book directly with you. If you want a website built for your hotel, you get both.

The starting point

Your hotel on Airbnb. Two rooms, no double bookings.

Before you think "Airbnb is just for holiday flats" or "we tried that once, it did not work": let me explain. Since 2026, Airbnb has been actively going after hotels. And almost no hotel is listed there yet, we checked. In plain terms: anyone looking for a room in your area on Airbnb simply cannot find you right now. That is exactly what we set up, complete, tested and handed over to your front desk.

Why Airbnb

  • Booking is still bigger, but that is not the point. In the second quarter of 2026, Airbnb grew its booking volume by 16 percent, Booking by 9. This is about the nights you are not selling today.
  • Airbnb does not publish a growth figure for hotels. What Airbnb does say: 55 percent of guests who book a hotel through Airbnb go on to book another stay. The hotel does not replace anything there, it brings in additional guests.
  • A different guest searches on Airbnb, on average a younger one, who does not even look on Booking. You are not taking anyone away, you are reaching additional guests.
  • Your price on Airbnb is your call. In 2024 the Court of Justice of the European Union placed all best-price clauses under the cartel ban, and since November 2024 the Digital Markets Act explicitly prohibits Booking from stopping hotels offering better prices elsewhere.
  • We looked at nineteen Bavarian hotels with their own website. Not a single one of them was on Airbnb.

How we do it

  • We start with two rooms, and those rooms are only on Airbnb, on no other channel. That makes a double booking impossible.
  • Your hotel goes into the hotel category with room counts, so two to four listings instead of fifteen. We handle the texts, photos from your existing pictures, prices, house rules and cancellation terms.
  • We write the description so that Airbnb's own answer feature gets the twenty most common guest questions right: arrival, parking, breakfast, dogs or EV charging.
  • At the end there is a test booking, a short video and a one-pager for your front desk. From then on, the channel is yours.

What is not included

  • We do not connect Airbnb to your room inventory. If you want to open more rooms later, you do that through your own channel manager.
  • Guest communication, cleaning and ongoing pricing stay with you. You already have that running.
  • And we promise you neither bookings nor revenue. Whether the channel pays off for your hotel, you will see in the nights.

We start with two rooms. Not much can go wrong.

Your industry

Three things that work differently here.

Guests book on the portal.

They search, compare and book there. They look at your website afterwards, if at all.

Every direct booking is a booking without commission.

Depending on the portal and programme, a good share of every booking stays there. When the guest books directly with you, the full amount stays with you.

We do not build booking software.

Your booking system stays, it has been running for years. We only build the website in front of it and the shortest path into it.

How we apply it

Four services, built for your hotel.

They are the same four services as everywhere, just applied at the point where your industry loses customers. And that point is different in every industry.

FAQ

Questions before you call.

These are the questions that come up most in a first conversation, and the answers are honest, even when the answer is no. If yours is missing, just call.

They cannot happen, because the two Airbnb rooms are on no other channel. In peak weeks you simply set the count to zero, that is about five minutes a month. If you want more later, you open further rooms through your own channel manager.

Work with us

Let's start with two rooms.

Just tell us what you have in mind. You get an answer within 24 hours, from the person who builds it.